B2B Lead Generation & Cold Outbound

Build enriched prospect lists, personalize at scale, and run deliverability-safe cold email campaigns.

Workflow

  1. Step 1: Apollo.io

    Build target account and contact lists with verified emails

    Handoff: Pass this output to the next step.

  2. Step 2: Clay

    Enrich each lead and generate personalized first lines with AI

    Notes: Waterfall enrichment keeps data costs down.

    Handoff: Pass this output to the next step.

  3. Step 3: Claude

    Write the sequence copy and objection-handling variants

    Handoff: Pass this output to the next step.

  4. Step 4: Instantly.ai

    Send campaigns with inbox warmup and rotation

    Notes: Warm up new domains 2-3 weeks before sending.

    Handoff: Pass this output to the next step.

  5. Step 5: Motion

    Auto-schedule discovery calls from replies

    Handoff: Keep this as a final deliverable.