Clay Review

AI-powered data enrichment for GTM teams

At a glance

Category: Business & Marketing. Pricing: free with paid upgrades available.

Clay is a go-to-market data platform that combines 100+ enrichment providers with AI agents (Claygent) to research prospects, enrich lead lists, and automate personalized outreach at scale using a spreadsheet-style interface.

Strengths

• Claygent AI research
• 100+ data sources
• Flexible workflows

Weaknesses

• Complex credit pricing
• Steep learning curve

Best for

• Lead enrichment
• Prospect research
• Sales automation

Use cases

• Lead enrichment
• Prospect research
• Sales automation

What is Clay?

Clay is a business & marketing tool. AI-powered data enrichment for GTM teams.

How much does Clay cost?

Clay is free with paid upgrades available. Pricing can change, always check the vendor's site for the latest plans before signing up.

Is Clay free?

Clay offers a free tier with basic features. To unlock the full feature set you'll need a paid plan.

What can I use Clay for?

Common use cases include Lead enrichment, Prospect research, and Sales automation.

What is Clay best at?

Reviewers single out Claygent AI research; 100+ data sources; Flexible workflows.